Find an image of a well known figure, add to it a famous quote by someone related in some way to the figure in the image and then attribute the quote to a third, related figure. From the official site: How It Works.
Get a picture of someone people idolise. Obi Wan Kenobi, Barack Obama, Captain Kirk — any beloved public figure will do.
Slap on a famous quotation from a similar character from a different book or movie. Pick something close enough that a non-fan might legitimately confuse them. If you’re using Captain Picard from Star Trek: The Next Generation, for example, you’ll probably want to grab a quote from Star Trek: Deep Space Nine, Babylon 5 or Battlestar Galactica.
Attribute the quotation to a third character, from yet a third universe. This way, nothing about your image is correct, and you’re trolling fans of all three characters at once.
One day everything changed. Something went wrong in Dr Softain’s laboratory. An experimental medical procedure went awry. An outbreak. Amidst all the chaos and confusion Dr Softain recorded his final broadcast. An emergency broadcast warning us of an unknown peril.
Dr Softain’s emergency broadcast
Outside Dr Softain’s laboratory
All that was remained was a pool of blood and Dr Softain’s laboratory pass.
I recorded and edited Dr Softain’s emergency video on my iPad. I then used Aurasma to create the video augment. Early one morning I set up the installation made up of the pool of blood, Softain’s lab pass, iPad with Aurasma and instructions outside a fire door in the kitchen of my workplace and then waited for work colleagues to discover the installation as they visited the kitchen for their morning coffee.
Thinking about it, this wasn’t really an augment. It didn’t augment reality with a fictional layer. The layer was simply triggered, much like a QR code. Also the metaphorical container for displaying the augment was wrong. Lame. A better augment would have been to animate the pool of blood or design an intercom to display the video. The situation was also goofy. This kind of scenario (minus the zombies) could be used as an element of a larger campus-wide activities such as student induction or OHS/ workplace hazard identification audit.
Putting it together
I used my iPad to shoot the video and then edited the video and overdubbed my own sound effects with Pinnacle Studio 2.0.
My exploration of how we learn and how we design and develop stuff that helps us learn.