Vomit writing tasks to define and slowly refine my research paper for the last two units (EDX703/704) in my Masters.

Vividness is defined as the quality of being very clear, powerful and detailed in your mind. When applied to digital experiences, through the use of multimedia components such as video, text, voice and animation, for example, vividness is a media capability (Campbell, Fuller & Hess, 2009) that should engage and fully immerse the user in a sensorially rich mediated environment that appeals to multiple senses (Coyle & Thurston, 2001) that are associated with increased feelings of being elsewhere.

While multimedia vividness is associated with increased feelings of telepresence, vividness of course content in a MOOC (which are often sensorially rich mediated environments) is also positively associated with a students’ intention to revisit (Huang, Zhang & Liu, 2017), meaning an individual’s readiness or willingness to make a repeat visit to the same destination (Stylos, Vassiliadis, Bellou & Andronikidis, 2016). As noted by (Huang et al., 2017), teachers’ subject knowledge and interactivity (along with vividness of course content) were all positively associated with students’ intention to revisit.

References

Campbell, D., Fuller, M., Hess, T. (2009) Designing Interfaces with Social Presence: Using Vividness and Extraversion to Create Social Recommendation Agents. Journal of the Association for Information Systems, 10(12), 889-919.

Huang, L., Zhang, J., Liu. (2017) Antecedents of student MOOC revisit intention: Moderation effect of course difficulty. International Journal of Information Management, 37(2), 84-91.

James R. Coyle, & Thorson, E. (2001). The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites. Journal of Advertising, 30(3), 65-77.

Stylos, N., Vassiliadis, A. C., Bellou, V., Andronikidis, A. (2016) Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination, Tourism Management, 53, 40-60.