Tag Archives: advertising

Advertising – Ubiquitous profile and minimal design

The ubiquitous profile of the bottle from this soft drink brand allows for minimal design to promote it’s latest offering. This roller-poster advertising fixture at a local train station featured a black stencil-like overlay of the soft drink bottle and pursed lips with a constantly changing coloured poster underneath. The changing poster fave the effect of pursed lips, a love heart and partially filled bottle.

The advertising fixture.
The advertising fixture.

The Rock wrap

On Melbourne’s metropolitan train network, interior and exterior advertising is becoming more prevalent.  Needless to say that I was completely surprised when I entered the train and was assaulted the advertising for the new film by formerly-known-as-The Rock Dwayne Johnson.

Advertising inside a train seems to makes sense. Once inside the train, travellers become a captive audience as there’s no real means of escape from the confined space besides their devices, newspapers and their eventual exit at their desired train station.

The problem with The Rock wrap

The problem with The Rock wrap is that didn’t allow for an action (other than an increased awareness) to take place. Ideally, there should have been a provision for train travellers to book or pre-book tickets to the film or at least find out where the movie is a showing (possibly within their current location or nearest train station/exit point). Doing this would have closed the loop on the consumer experience.

The interior advertising included a wrap on the end of the train and doors on each side of the train.
The interior advertising included a wrap on the end of the train and doors on each side of the train.
Making the fault line at the point where the two train doors meet was a cool design element. Unfortunately, I didn't get the chance to record a video of the door opening to emulate the intended disaster-movie experience.
Making the fault line at the point where the two train doors meet was a cool design element. Unfortunately, I didn’t get the chance to record a video of the door opening to emulate the intended disaster-movie experience.

Question 1.1: Click & Collect

For Week 1’s 1.1 Good design homework for Design: Creation of Artifacts in Society, I was required to consider the artifacts I use regularly and then briefly explain why I love it.

I know the Coles Click & Collect service isn’t an artifact and it doesn’t really fit within the assignment brief like the Sipper lid, but it evoked a ‘I love this’ reaction from me (as required by the assignment brief) so I thought it would be okay.

I love how the user flow of this experience is incredibly smooth and simple. The busy consumer orders their groceries online and then picks them up from the Click & Collect locker on their way home as they stop to get fuel.

Click & Collect provides consumers with an extremely convenient experience where they only have to stop once. This convenience provides consumers with further evidence to never stray from the Coles Universe of essential products (groceries/food, liquor and fuel) and services (car insurance) by shopping anywhere else.

The location of Click & Collect lockers is another interesting thing about this service. It’s highly likely suburban locations deemed to be potentially lucrative has been determined through the analysis of data (shopping habits, amount spent, groceries bought) freely supplied by consumers through the use of their Coles loyalty card program.

A Click & Collect locker at a Coles Shell service station located in Box Hill, Melbourne, Australia.
The intense red colour of the locker makes it easy be identified.
The location of the locker within the service station allows consumers to easily access their delivered groceries.

Some pushback and then a response

An interesting and perhaps unexpected pushback from Twitter users in response to Red Bull’s June 2014  promotion/advertising campaign on Twitter. It took some time, but Red Bull’s marketing team eventually responded to the majority of people who responded unfavourably to the promotion. They didn’t respond to some of the more provocative tweets.



Advertising inside Melbourne’s Metro Trains

An uncommon sight. Advertising on the inside one of  Melbourne’s Metro Trains. This could be a test for a possible revenue stream for the franchise operator of our suburban railway network. I’ve seen advertising on the outside of trains before, but never on the inside. This is new.


Also, the irony of an advertising campaign for Melbourne Airport on a train network that currently doesn’t and probably never will connect to the airport isn’t lost on me.

Concept: Augmented advertising could reduce litter on the streets

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Duct tape residue is all that remains of footpath advertising campaign at this pedestrian crossing in Busan, South Korea.

Advertising taped to the footpath at pedestrian crossings is a common sight in areas of Busan such as Seomyeon that are frequented by youth, young people and university students. As a location for advertising it is ideal. It is one of the rare times busy pedestrians will stop, if only for a short time. That’s long enough to catch their eye with some brightly coloured paper. Placement on the footpath is also more likely to increase the potential for a pedestrian to view the advertisement as they gaze down at their smartphone. Accidental line of sight!

The outcome from this type of advertising is the large volume of waste paper. When not being replaced by a brighter more colourful campaign the advertisements quickly tear under the volume of pedestrian traffic.

Augmented advertising could reduce litter on the streets. It’s highly likely the intended audience for the advertising is using their smartphone while they’re walking. So why try to compete with their attention? Why not promote your materials within the platform? This method could reduce paper waste as well as increase opportunities for enhanced experiences such as directions to points of interest as well as sales/purchases.

Flyers and other small-form paper advertisement/promotional material is passed out to passing pedestrians. Eventually it ends up on the footpath.