Tag: business

Today I attended the Rethinking Online Learning: Melding the Best of Teaching, Television and Testing seminar presented by Professor Gosling (Department of Psychology, University of Texas, Austin, USA) as part of the Innovations in Teaching and Learning series of seminars presented by Melbourne University. Professor Gosling’s seminar was based on the work he’s doing with […]

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Evidence of a multinational bank that has taken the time to research the audience/market in a suburb where one of their branches is situated. This suburb has a high Chinese and Korean business community. Each community group would be seen as a potential customers by the bank. With this in mind, the bank has applied […]

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Here are just two examples I’ve found in local print advertising where Facebook has been the single entry point for interactions between an organisation’s products and their potential clients. I’m sure are many more organisations operate in this way. What is most interesting for me is that Facebook is now the default entry point. Previously […]

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