Tag Archives: know your audience

Knowing where to look

Great examples of a complete understanding of where the audience is most likely going to engage with content – on a fence while walking through an entrance to the station and (on the ground while they look down at their device) as they wait for their train. Great stuff.

Signage on fence located near entrance to station. Commuters gaze most likely to be engaged at this eye level.
Signage on station platform. Commuters gaze most likely to be engaged at this eye level while using their device.
Signage on train exterior. Commuters are most likely going to observe while waiting for their train on the opposite platform.
Detachable information hangar located on handrail inside bus. Placement means commuters are most likely to engage with content.
Keeping travellers informed with updates.
Keeping travellers informed with updates.

Know your audience

Evidence of a multinational bank that has taken the time to research the audience/market in a suburb where one of their branches is situated. This suburb has a high Chinese and Korean business community. Each community group would be seen as a potential customers by the bank. With this in mind, the bank has applied some superficial signage around their ATMs. The ATMs didn’t contain Chinese and Korean language options alongside English. This is unfortunate as that would’ve demonstrated a total commitment to the bank’s audience.

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English, Chinese and Korean language options displaying available functions of the ATM.