Posts Tagged: know your audience

Knowing where to look

Great examples of a complete understanding of where the audience is most likely going to engage with content Рon a fence while walking through an entrance to the station and (on the ground while they look down at their device) as they wait for their train. Great stuff.

Know your audience

Evidence of a multinational bank that has taken the time to research the audience/market in a suburb where one of their branches is situated. This suburb has a high Chinese and Korean business community. Each community group would be seen as a potential customers by the bank. With this in mind, the bank has applied […]

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