Posts Tagged: marketing

The Rock wrap

On Melbourne’s metropolitan train network, interior and exterior advertising is becoming more prevalent.  Needless to say that I was completely surprised when I entered the train and was assaulted the advertising for the new film by formerly-known-as-The Rock Dwayne Johnson. Advertising inside a train seems to makes sense. Once inside the train, travellers become a captive […]

This could be You (Tube)

A poster at a local tram stop for a fascinating marketing campaign by Google to sell online fame and (potential) content monetisation to young people.

Question 1.1: Click & Collect

For Week 1’s 1.1 Good design homework for Design: Creation of Artifacts in Society, I was required to consider the artifacts I use regularly and then briefly explain why I love it. I know the Coles Click & Collect service isn’t an artifact and it doesn’t really fit within the assignment brief like the Sipper lid, but it evoked […]

Some pushback and then a response

An interesting and perhaps unexpected pushback from Twitter users in response to Red Bull’s June 2014  promotion/advertising campaign on Twitter. It took some time, but Red Bull’s marketing team eventually responded to the majority of people who responded unfavourably to the promotion. They didn’t respond to some of the more provocative tweets.

FB is the default entry point for interactions between products and their potential clients

Here are just two examples I’ve found in local print advertising where Facebook has been the single entry point for interactions between an organisation’s products and their potential clients. I’m sure are many more organisations operate in this way. What is most interesting for me is that Facebook is now the default entry point. Previously […]