Tag Archives: platform

FB is the default entry point for interactions between products and their potential clients

Here are just two examples I’ve found in local print advertising where Facebook has been the single entry point for interactions between an organisation’s products and their potential clients. I’m sure are many more organisations operate in this way. What is most interesting for me is that Facebook is now the default entry point. Previously an organisation would use advertising to direct potential clients to their own site, now they use advertising to promote their products within Facebook – an online space where their clients already exist and interact with friends and other organisations.  Fascinating.

Discover more about a new mobile phone at Facebook. Page 2 and 3 advertising spread in the Herald Sun, Friday, April 21, 2012
Junk mail for Domino’s Pizza. Order your pizza through Facebook.