Tag Archives: south korea

Fridge magnets out in the open

Fridge magnets by Rowan Peter
Fridge magnets, a photo by Rowan Peter on Flickr.

“What we plan for the use of something is not necessarily how people will use it and we don’t necessarily dictate how they use it. We open it up and we hope for the best and a lot of the times we are surprised.”

It’s still one of my favourite quotes from Jim Groom’s February 2012 talk at Kansas State University. It fits with the practice of sharing out in the open. Sharing out in the open can help to create something what Alan Levine calls a potential energy for happy accidents to happen.

I would never, ever, EVER claim to be anywhere near the absolute awesomeness of Jim or Alan, but from my own wonky experience I believe what they say to be true.

I’m always surprised and flattered someone would want to use my strange photos of something like a supermarket aisle for a book about genetically modified food or a colourful photo of some hanboks for a school project or even a photo of a statue of Bhuddha from a temple in Busan South Korea for a fridge magnet.

All I know is that if I hadn’t operated with an open intent I wouldn’t have set myself up for a (possible) surprise. And I like surprises!

A big thanks to World Wide Gifts LLC for the fridge magnets that now reside in their rightful place on my fridge!

Concept: Augmented advertising could reduce litter on the streets

진주 통영 040
Duct tape residue is all that remains of footpath advertising campaign at this pedestrian crossing in Busan, South Korea.

Advertising taped to the footpath at pedestrian crossings is a common sight in areas of Busan such as Seomyeon that are frequented by youth, young people and university students. As a location for advertising it is ideal. It is one of the rare times busy pedestrians will stop, if only for a short time. That’s long enough to catch their eye with some brightly coloured paper. Placement on the footpath is also more likely to increase the potential for a pedestrian to view the advertisement as they gaze down at their smartphone. Accidental line of sight!

The outcome from this type of advertising is the large volume of waste paper. When not being replaced by a brighter more colourful campaign the advertisements quickly tear under the volume of pedestrian traffic.

Augmented advertising could reduce litter on the streets. It’s highly likely the intended audience for the advertising is using their smartphone while they’re walking. So why try to compete with their attention? Why not promote your materials within the platform? This method could reduce paper waste as well as increase opportunities for enhanced experiences such as directions to points of interest as well as sales/purchases.

Flyers and other small-form paper advertisement/promotional material is passed out to passing pedestrians. Eventually it ends up on the footpath.

DS106: DS106 Field Report – Skating alongside the Suyeong river

I recorded this DS106 field report while skating alongside the Suyeong river in Busan, South Korea. This is the first ds106 field report where I’ve made use of video. Unlike my previous field reports where sound or what I’m hearing has been the focus. Here the visual or what I’m seeing is the focus of the field report. The start of this field report was recorded just near the location of my Gwangan Bridge and I’PARK field report.