Tag Archives: stencil effect

Advertising – Ubiquitous profile and minimal design

The ubiquitous profile of the bottle from this soft drink brand allows for minimal design to promote it’s latest offering. This roller-poster advertising fixture at a local train station featured a black stencil-like overlay of the soft drink bottle and pursed lips with a constantly changing coloured poster underneath. The changing poster fave the effect of pursed lips, a love heart and partially filled bottle.

The advertising fixture.
The advertising fixture.