Know your audience

Evidence of a multinational bank that has taken the time to research the audience/market in a suburb where one of their branches is situated. This suburb has a high Chinese and Korean business community. Each community group would be seen as a potential customers by the bank. With this in mind, the bank has applied […]

Octo – The ultimate master on the mix

Octo is the ultimate master on the audio mix. With suction cups covering the underside of each of his eight arms, Octo is able to make the best song selections and manipulate playback in response to the crowd. Octo also arrives at each soundclash equipped with his own sound system.

Coincidental colour

The coincidental colour match of the headphone cord and album artwork displayed on my phone.