FB is the default entry point for interactions between products and their potential clients

Here are just two examples I’ve found in local print advertising where Facebook has been the single entry point for interactions between an organisation’s products and their potential clients. I’m sure are many more organisations operate in this way. What is most interesting for me is that Facebook is now the default entry point. Previously an organisation would use advertising to direct potential clients to their own site, now they use advertising to promote their products within Facebook – an online space where their clients already exist and interact with friends and other organisations.  Fascinating.

Discover more about a new mobile phone at Facebook. Page 2 and 3 advertising spread in the Herald Sun, Friday, April 21, 2012
Junk mail for Domino’s Pizza. Order your pizza through Facebook.

2 replies on “FB is the default entry point for interactions between products and their potential clients”

I think with the increasing commercialisation of FB, I’ll be moving on eventually – exploring Google+ for professional networking (PLN) postings, anyway.

Hello Jill
Thanks for your comment. For me, FB was always a platform for commerce. A platform that invited people and organisations to use it’s services. I don’t believe FB was ever designed for people to just to communicate outside a commercial context. I believe people are aware of the commercial context and actively engage in it (for whatever reason). I don’t believe FB was ever developed in or grew from a sub-cultural context such as an independent music scene. So in that sense it can do nothing BUT get more commercial and seek to monetise its users. For me that’s a natural progression of the platform. It’s just doing what’s natural. I’m not going to place a value judgement on it. It’s just business.

Leave a Reply

Your email address will not be published. Required fields are marked *