Know your audience – Anti-graffiti community service announcement

Know your audience – Anti-graffiti community service announcement, originally uploaded by Rowan Peter. An interesting approach to an anti-graffiti community service announcement by a local City Council. I’m curious if the outside of the bus is the most effective location for this kind of message. Would the outside of the bus be seen by the intended audience of this message. Are the target audience more likely to be inside the bus? Perhaps locating the community service announcement outside the bus ensures the message is exposed to as many people as…

FB is the default entry point for interactions between products and their potential clients

Here are just two examples I’ve found in local print advertising where Facebook has been the single entry point for interactions between an organisation’s products and their potential clients. I’m sure are many more organisations operate in this way. What is most interesting for me is that Facebook is now the default entry point. Previously an organisation would use advertising to direct potential clients to their own site, now they use advertising to promote their products within Facebook – an online space where their clients already exist and interact with…

Watch_Dogs – Non traditional gaming weapon

One of the interesting things that caught my attention in the trailer for Ubisoft’s upcoming video game Watch_Dogs is the inclusion of what could be considered a non-traditional gaming weapon in the player’s inventory. This non-traditional weapon is an electronic device which can be used by the player to hack into electronic devices and systems such as mobile phones, closed circuit-television, computer systems or traffic lights to help them make their way through the game. This type of weapon is thematically suited to a world where¬†everything is connected and connection…

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