At ACMI, there’s a wall-sized art installation with chart that maps the essential elements needed in (an advertising) campaign when “Selling to Australia”. The chart is most likely to be correct about the Australian-ness of these elements, and I’m also thinking that many of these might also be inherent to all humans (in varying degrees), […]
Tag: marketing
I’m on a mission to ‘level up my PM skills’. The first step is to find out more about current thinking and approaches towards product, which is why I made my way through the product-led fundamentals course by ProductLed. My experience of the course. It’s an interesting mini-course that does what it says (on the […]
The Rock wrap
On Melbourne’s metropolitan train network, interior and exterior advertising is becoming more prevalent. Needless to say that I was completely surprised when I entered the train and was assaulted the advertising for the new film by formerly-known-as-The Rock Dwayne Johnson. Advertising inside a train seems to makes sense. Once inside the train, travellers become a captive […]
This could be You (Tube)
A poster at a local tram stop for a fascinating marketing campaign by Google to sell online fame and (potential) content monetisation to young people.
Public promotional posters with the same black, red and gold colours and design affectation with a completely different messages. Interesting accidental design trend.
Question 1.1: Click & Collect
For Week 1’s 1.1 Good design homework for Design: Creation of Artifacts in Society, I was required to consider the artifacts I use regularly and then briefly explain why I love it. I know the Coles Click & Collect service isn’t an artifact and it doesn’t really fit within the assignment brief like the Sipper lid, but it evoked […]
Some pushback and then a response
An interesting and perhaps unexpected pushback from Twitter users in response to Red Bull’s June 2014 promotion/advertising campaign on Twitter. It took some time, but Red Bull’s marketing team eventually responded to the majority of people who responded unfavourably to the promotion. They didn’t respond to some of the more provocative tweets.
Here are just two examples I’ve found in local print advertising where Facebook has been the single entry point for interactions between an organisation’s products and their potential clients. I’m sure are many more organisations operate in this way. What is most interesting for me is that Facebook is now the default entry point. Previously […]