– Read and parse the Accord.
– Map current projects and offerings to it, and identify gaps .
– Get search queries from Teach HQ – good data that shows what people have been searching for…
Universal Methods of Design – use these tools, and more..
– Site Search Analytics
– Horizon Scanning
– Add wildcard (to the Creative Matrix)
– Thematic Networks (qualitative data)
– Laddering (questions e.g., Why is it important to you? > Why are you the only one responsible? > Can you tell me more about why the data is confidential? > Can you tell me what else you need in this confidential report? ) that help explore links between product attributes, consequences and values
And when we have a list of possible solutions, promising opportunities or things to try, evaluate them with:
– Importance-difficulty Matrix.
– Weighted Matrix.
