WIFI PASSENGER FLOW ANALYSIS TRIAL – Richmond Station

I’m interested in the teaching and learning as well as art applications of this technology. What’s interesting about this as an exercise is the wasted opportunity to celebrate and showcase respondents of their input into the data gathering and research process. Metro and Monash could have actively showcase the exercise by representing the number of …

The Rock wrap

On Melbourne’s metropolitan train network, interior and exterior advertising is becoming more prevalent.  Needless to say that I was completely surprised when I entered the train and was assaulted the advertising for the new film by formerly-known-as-The Rock Dwayne Johnson. Advertising inside a train seems to makes sense. Once inside the train, travellers become a captive …

Advertising inside Melbourne’s Metro Trains

An uncommon sight. Advertising on the inside one of  Melbourne’s Metro Trains. This could be a test for a possible revenue stream for the franchise operator of our suburban railway network. I’ve seen advertising on the outside of trains before, but never on the inside. This is new. Also, the irony of an advertising campaign for …