WIFI PASSENGER FLOW ANALYSIS TRIAL – Richmond Station

I’m interested in the teaching and learning as well as art applications of this technology. What’s interesting about this as an exercise is the wasted opportunity to celebrate and showcase respondents of their input into the data gathering and research process. Metro and Monash could have actively showcase the exercise by representing the number of passengers/users on the platform in a creative way, personally and publically – on their device and on large screens and through speakers. Doing this may mitigate some of the possible resistance by passengers who only…

The Rock wrap

On Melbourne’s metropolitan train network, interior and exterior advertising is becoming more prevalent.  Needless to say that I was completely surprised when I entered the train and was assaulted the advertising for the new film by formerly-known-as-The Rock Dwayne Johnson. Advertising inside a train seems to makes sense. Once inside the train, travellers become a captive audience as there’s no real means of escape from the confined space besides their devices, newspapers and their eventual exit at their desired train station. The problem with The Rock wrap The problem with The Rock…

Alternate (more immediate) revenue streams for public transport (Service design) – Penalty fares

Why are you stopping On-the-spot Penalty Fares? We’re working hard to make the public transport system simpler for everyone. Recent reviews found that our current public transport warnings and fines aren’t striking the right balance between fare compliance and what’s fair and reasonable. The Age – End of the line for $75 on-the-spot myki penalty fares

Advertising inside Melbourne’s Metro Trains

An uncommon sight. Advertising on the inside one of  Melbourne’s Metro Trains. This could be a test for a possible revenue stream for the franchise operator of our suburban railway network. I’ve seen advertising on the outside of trains before, but never on the inside. This is new. Also, the irony of an advertising campaign for Melbourne Airport on a train network that currently doesn’t and probably never will connect to the airport isn’t lost on me.

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