Know your audience

Evidence of a multinational bank that has taken the time to research the audience/market in a suburb where one of their branches is situated. This suburb has a high Chinese and Korean business community. Each community group would be seen as a potential customers by the bank. With this in mind, the bank has applied some superficial signage around their ATMs. The ATMs didn’t contain Chinese and Korean language options alongside English. This is unfortunate as that would’ve demonstrated a total commitment to the bank’s audience.

Know your audience – Anti-graffiti community service announcement

Know your audience – Anti-graffiti community service announcement, originally uploaded by Rowan Peter. An interesting approach to an anti-graffiti community service announcement by a local City Council. I’m curious if the outside of the bus is the most effective location for this kind of message. Would the outside of the bus be seen by the intended audience of this message. Are the target audience more likely to be inside the bus? Perhaps locating the community service announcement outside the bus ensures the message is exposed to as many people as…

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