Great examples of a complete understanding of where the audience is most likely going to engage with content – on a fence while walking through an entrance to the station and (on the ground while they look down at their device) as they wait for their train. Great stuff.
Evidence of a multinational bank that has taken the time to research the audience/market in a suburb where one of their branches is situated. This suburb has a high Chinese and Korean business community. Each community group would be seen as a potential customers by the bank. With this in mind, the bank has applied […]
Know your audience – Anti-graffiti community service announcement, originally uploaded by Rowan Peter. An interesting approach to an anti-graffiti community service announcement by a local City Council. I’m curious if the outside of the bus is the most effective location for this kind of message. Would the outside of the bus be seen by the […]