Great examples of a complete understanding of where the audience is most likely going to engage with content – on a fence while walking through an entrance to the station and (on the ground while they look down at their device) as they wait for their train. Great stuff.
On Saturday 20 August I attended the Service Design Boot Camp workshop at General Assembly in Melbourne, which was pretty cool. I’ve been interested in the discipline for some time, exploring aspects of design process, prototyping, testing and iterating with Coursera’s Design: Creation of Artifacts in Society open online course online course, but I’ve never had […]
On Melbourne’s metropolitan train network, interior and exterior advertising is becoming more prevalent. Needless to say that I was completely surprised when I entered the train and was assaulted the advertising for the new film by formerly-known-as-The Rock Dwayne Johnson. Advertising inside a train seems to makes sense. Once inside the train, travellers become a captive […]
This sketch demonstrates the preliminary user flow for a web application/mobile experience that permits the completion and submission of a safe work method statement (SWMS) as part of a vocational training and assessment experience. A SWMS is a site-specific form that must be completed before any high-risk construction work is commenced. Generally, the completion and […]
Evidence of a multinational bank that has taken the time to research the audience/market in a suburb where one of their branches is situated. This suburb has a high Chinese and Korean business community. Each community group would be seen as a potential customers by the bank. With this in mind, the bank has applied […]