Knowing where to look

Great examples of a complete understanding of where the audience is most likely going to engage with content – on a fence while walking through an entrance to the station and (on the ground while they look down at their device) as they wait for their train. Great stuff.

Signage on fence located near entrance to station. Commuters gaze most likely to be engaged at this eye level.
Signage on station platform. Commuters gaze most likely to be engaged at this eye level while using their device.
Signage on train exterior. Commuters are most likely going to observe while waiting for their train on the opposite platform.
Detachable information hangar located on handrail inside bus. Placement means commuters are most likely to engage with content.
Keeping travellers informed with updates.
Keeping travellers informed with updates.

Skate again after weeks of poor weather and bad scheduling. Awesome.

It’s wet out today. Just enjoying this little bit of concrete. #knoxskatepark

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It’s all happening. Art and skating. Awesome. #knoxskatepark

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Silver snow on concrete #knoxskatepark

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My exploration of how we learn and how we design and develop stuff that helps us learn.

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